About Us

HCRBrands is a fast-growing family of companies that services thousands of customers throughout the United States. With brands in the Material Handling, Technology, and Real Estate industries, HCRBrands strives to provide customers with an unmatched customer experience. This wide-ranging skill set differentiates us from many other companies. Our strategic focus on innovation, technology, and customer satisfaction has allowed us to grow a once small family owned business into a much larger family of brands.

Our Brands


Started as a side business by Gerald Kurtz (Dick) and Charles May (Charley) in 1970, YorkHoist was known as Hoist & Crane Repair. As the original brand, YorkHoist has grown tremendously since the beginning. YorkHoist is a distributor for companies including Harrington, Gorbel, PrestoLift, CM, Cogan, Akro-Mils, and Lift-All.


Founded in 2017, MHDirect is an ecommerce industrial supply warehouse. MHDirect's product catalog currently has over 350,000 SKUs, and is growing every day. Products are available from categories including Material Handling, Material Storage, Safety & PPE, Janitorial, Electrical & Lighting, Hydraulics, HVAC & Fans, Furniture & Office, as well as Fasteners & Hardware.


Founded in 2015, KraMar is a real estate investment and property management company. With properties in the residential, industrial, and retail markets KraMar has focused on providing tenants high quality cost effective options.


Founded in 2016, Innovatech is a media and technology company. With a focus on system integration and development, Innovatech has developed web based systems for companies and agencies with well over 50,000 users. In addition, Innovatech offers services including website consulting, design & hoisting, graphic design, and web application development.‚Äč